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🗣️ Behaviour Change Communication (BCC) Skills – In Detail ✅ 1. What is Behaviour Change Communication (BCC)? Behaviour Change Communication (BCC) is a strategic and evidence-based approach that uses communication to encourage positive health behaviours, attitudes, and social norms among individuals, groups, and communities. It goes beyond just giving information—it aims to motivate, influence, and sustain behaviour change for better health outcomes. 🧠 2. Objectives of BCC 🧩 3. Key